A Simple Guide to Find the Right Business for You in Ghana.

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Sadly, many of us can’t depend on Lady Luck to “accidentally” throw the perfect business in our way.

Once in a while, one or two persons get lucky and stumble upon the right business.

Those few lucky folks accidently find the business that perfectly matches who they are, what they like to do, and what they’re capable of doing.

But most importantly, they’re lucky to find a business that gives them what they want – whether it’s money or fame or living a fulfilling life.

Sadly, many of us are not that lucky.

For most people, finding the right business can be a bit stressful.

But don’t worry.

This simple guide is designed to help you narrow your search and make it easier to find a suitable business for you – just like those lucky folks.

1. decide on the life you want to live

First off, you must understand that all businesses are difficult to succeed in – whether it’s the right business for you or not.

Whichever business you choose will come with its own sets of challenges. Challenges that’ll require:

• you to grow into who you need to be in order to succeed in that business.
• commitment and sacrifice.
• you to push past your limits in order to succeed.

Now, the only motivation strong enough to help you overcome those challenges, is knowing the life goals you want to achieve.

So, before you even decide to go into business, first know who you are and the life you want to live.

Besides, it also makes it easier to complete the next steps in this guide.

2. check your business skills

Any business you choose, will still need you to have some business skills – it’s as simple as that.

Knowing the business skills that you’re good or bad at, makes it easier to look for opportunities that require skills you:

• already have.
• and don’t have, but can easily find others to help.

1. So, what are your top 3 strongest and top 3 weakest business skills that you’ve shown over your career?

Are you good in sales or accounting? Is it marketing or writing or you’re good at paying attention to detail?

How about administration or communications or training or you have the skills to develop new products? and so on.

3. look into your job history

Obviously, you can’t go into a business that you know nothing about.

You need to have some level of experience in any business you want to do.

Having some experience makes it:

• easier to avoid basic but dangerous mistakes.
• difficult for others to compete against you or bully you around.

Plus, you also give yourself a better chance of success.

And so, before you start looking for business opportunities:

1. List the top 3 jobs you have enjoyed the most over your working history and why you liked those jobs.
2. List the top 3 jobs you’ve enjoyed the least during your working history and why you disliked those jobs.

4. know your overall personal skills

No matter how talented you think you are, you can’t do every business.

That’s because, some businesses require you to be a certain kind of person – with a certain set of personal skills.

For instance, some businesses require you to be a good listener, problem solver and engage directly with people.

Whilst in certain businesses, you’ll be Ok without doing any of that.

That’s why it’s important to know who you are and your personal skills.

It makes it easier to find a business that allows you to be who you are – so you can grow into your best self.

• So, what do you think are your top 3 overall personal skills?

Are you a leader, a listener, a problem solver or a visionary? Do you have skills in communication, intelligence, creativity, innovation, or counseling?

5. pick an industry you prefer to work in

In a perfect world, you could just close your eyes, pick any industry that you want – and you would be Ok.

Sadly, this isn’t that kind of world.

Every industry is different and each one has its own dynamics of problems and opportunities.

For instance:

• some industries are advanced and some are just starting up.
• some have lots of competition than others do.
• some industries require more time and more work to be more profitable.
• and some offers big opportunities but they are also high risk.

So, it’s very critical to know which industry would be Ok for you.

Is it the sports industry or music, movies, art, education, electronics, fashion, real estate, medicine and so on?

Whichever one it is, you need to answer this important question, before you start looking for opportunities:

1. Which industry would you like to spend the rest of your life in?
2. What would be your top three choices, if you could choose?

6. look into your hobbies and interests

First off, many people turn a hobby or special interest (such as photography, designing, or cooking) into a business.

Plus, it’s impossible to succeed in any business when you don’t enjoy what you do.

You’re more likely to succeed in a business that you’re really passionate about than something that you don’t care about.

• So, what 3 favorite hobbies or special interests of yours do you think you can turn into a business?

7. be aware of your financial ability

It doesn’t really matter how attractive or exciting a business opportunity may be.

The right business for you shouldn’t exceed what you can afford to raise as capital.

It has to have a capital requirement that:

• is within your financial abilities.
• you can raise with the support of family and friends.

If a business doesn’t meet these two criteria, then it’s not the right business for you.

Avoid it.

8. know your favorite business category

Now, we have four basic categories of business that all businesses fall under.

There’s retailing, service, manufacturing and wholesaling.

And each category is different in terms of:

• the amount of money you need to start and run each one.
• who you need to be to do each business.
• the skills you’re required to have for each business.

So, given what you know now (from step 1 to 7),

1. Which category do you think will be the right choice for you?

Rank these four in order of which one you desire you the most.

Wrapping up

Don’t rush to answer these questions.

Answering them is not about showing off or proving that you can do lots of things.

They are rather meant to help you self-examine yourself, so that you can prepare yourself for opportunities and also identify the right opportunities for you.

So, take your time (maybe a week or two) and find your answers.

And, ask your spouse or some good friends for advice when you can’t think of an answer to any question.

Usually, they know you best.

Also, you can seek the help of a consultant, a mentor or any entrepreneur you admire.