It takes quite a lot to turn any artisanal or handicraft skills into a business that makes money and runs itself. Whether it’s in jewelry-making, ceramics, cooking, hairstyling, furniture-making, clothing or other artisanal work. You’re probably asking yourself what you need to do and what to expect on your way to success. Here is aContinueContinue reading “10 Secrets of Successful Artisan Business Owners in Ghana.”
Tag Archives: Small Business
12 Fatal Lies That Are Killing Small Businesses in Sekondi-Takoradi.
Now, this is not meant to scare anyone. But to let you know exactly what not to do so you could have business success in this promising city. With a population of almost 1.1million and as the third largest city in Ghana; Sekondi-Takoradi does have many opportunities – especially for small businesses. But what ifContinueContinue reading “12 Fatal Lies That Are Killing Small Businesses in Sekondi-Takoradi.”
Why Your Small Business Should Always Focus on the Customer.
Whether the customer is right or not – that’s a debate for another day. But know that without customers, your business does not exist. Long gone are the days when businesses could manipulate customers and at the same time, treat them as an afterthought. No one really cared about what customers need or wants –ContinueContinue reading “Why Your Small Business Should Always Focus on the Customer.”
Why Your Quality Products and Services Are Simply Not Enough.
Customers don’t buy products or services. They buy solutions to their problems. You make really good stuff and you offer some of the best products or services. For you, your products and services are quality – the best in town. You’re so proud that you confidently believe your products or services alone will bring inContinueContinue reading “Why Your Quality Products and Services Are Simply Not Enough.”
5 Secrets to Always Making Customers Buy Your Products and Services.
“Nothing happens until a sale is made.” Every business has something to sell – a product, a service or whatever. But not every business gets to sell what they’re offering; let alone make people keep buying from them. It’s like throwing a party that nobody is really interested in. It has ‘better quality’ and evenContinueContinue reading “5 Secrets to Always Making Customers Buy Your Products and Services.”