You’re not alone if you think marketing is sales or branding or advertising or some new trend everyone’s following. A lot of people also think the same thing; including many aspiring and existing small business owners. Well, while all these things can be linked to marketing, they are not one and the same. Here’s theContinue reading "What is Marketing? The Simplest Explanation You’ll Ever Come Across."
8 Quick Tips on How to Increase the Success of Your Advertising by 1,233%.
Advertising has always been a numbers game. And the game is, the more you broadcast your message, the more you’re likely to grab peoples’ attention; get them interested and make them remember what you do. It’s like you being a sniper in the middle of a dense fog, shooting bullets in every direction in theContinue reading "8 Quick Tips on How to Increase the Success of Your Advertising by 1,233%."
6 Common Advertising Mistakes Small Businesses Make and How to Avoid Them.
If you’re running a small business, then advertising is a must. But like any form of marketing, there’s an important learning curve, and most small businesses tend to make the same mistakes. Advertising brings visibility and draws attention to a business. It’s so flexible, it can be used to reach an extremely large target audienceContinue reading "6 Common Advertising Mistakes Small Businesses Make and How to Avoid Them."
4 Other Ways to Become an Entrepreneur in Ghana
A study by the African Development Bank Group found out that most Ghanaians see entrepreneurship as the only way to generate income. In fact, almost half (that’s 49.2%) of all people employed in Ghana, own their own businesses. Now, these numbers can be a bit stressing for anyone who has endured some initial failure orContinue reading "4 Other Ways to Become an Entrepreneur in Ghana"
24 Useful Tips to Do Small Retail Business in Ghana.
Everyone is familiar with the retail business. Everywhere you go, there’s some kind of a retail store. It’s usually much easier to learn and start a retail business, than the other types of businesses. This also makes the retail business very common and very competitive. On top of that, the profit margin is low; it’sContinue reading "24 Useful Tips to Do Small Retail Business in Ghana."
Small To Sprout 