8 Quick Tips on How to Increase the Success of Your Advertising by 1,233%.

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Advertising has always been a numbers game.

And the game is, the more you broadcast your message, the more you’re likely to grab peoples’ attention; get them interested and make them remember what you do.

It’s like you being a sniper in the middle of a dense fog, shooting bullets in every direction in the hope that one or more of your bullets will hit the intended target.

But for a small business with a small budget, you’ll never have enough bullets (in other words, money) to hit your target enough times to get a good gain on what you’ve invested in your advertising.

To fix your small business advertising, you need a different tactic; a tactic that makes you strategic and precise with a laser-like focus that’ll surely bring more success.

1. understand your audience

For any advertisement to work, it first has to speak specifically to your audience. You want anyone in your target market to immediately say “Hey that’s me” whenever they see, read or hear your ad playing.

But before you can create an ad like that, you first need to know:

• who is your target customer and likely buyer?
• what problem of theirs are you trying to solve?
• what motivates or triggers their emotions to buy?

Also, find out if they have their own unique language or lingo or slang. Using those words in your ads will really show that you belong in their world.

2. know why you are advertising

You can never get anything better from advertising if you yourself don’t really know why you’re spending cash on it.

Is it for branding purpose? Or you want to get your name out there? Or for people to know about your products and services? Or increase or make sales? Or you want people to call in to make enquiries?

Whatever it is, you must clearly define or state:

• the purpose of your ad,
• and what you want your ad to focus on.

3. don’t “squeeze” everything into one ad

In usual small business style to save money, please don’t try to use one ad to achieve all your objectives or purposes at the same time.

Too much meat (in this situation) will definitely spoil the soup.

Doing that, will make it difficult for your target audience to even begin to understand what you’re trying to say to them or what they should do with your message.

And in these times, with the crazy numbers of advertisements everywhere; if you confuse anyone, you lose will lose them.

It’s always best to go with one ad, one objective.

4. invite first, and then, sell

Again, for any ad campaign to directly lead to big sales, you have to “shoot as many bullets as possible in all directions”.

Now, rather than trying to sell directly from your ad, you can simply invite likely buyers who have shown interest – so you can nurture them to buy from you, when they’re ready.

And these are the numbers.

Every time you do an ad campaign, about 3% of your target audience who saw or heard your ads, is highly motivated and ready to buy immediately.

But there’s also a 7% who are very open to buying and another 30% who are interested but not right now. And finally, 60% who are either not interested or wouldn’t take your product, even if it were free.

Just by also capturing those 7% and 30% who are opened to buying and interested but not right now, you increase your advertising success by 1,233%.

5. always tell a story with your ads

Customers don’t buy products; they buy solutions to their problems. For that reason, your ads must clearly and creatively tell the story of:

• what you’re offering your customers or likely buyers.
• also, how and what they’ll benefit from your unique offer.

Don’t just show images or videos of your products (with your contact info.) and expects them to “fill in the blank spaces” or “complete the puzzle

Remember, your goal is to immediately excite their interests over every other product or service out there; and images of your product with no story, is not enough.

For instance, if you’re offering them a unique fashion look, then portray it in the ads; if it is safety, portray it; same for luxury or convenience.

6. don’t talk about yourself

Unfortunately, you’re not the only business trying to speak to your target audience with advertising.

Everyone is also doing the same and they all are shouting “look at me!” at your target audience.

Now, you can also bore your audience by shouting and talking about “we have the best quality” or “reliable services”.

Or, you can make your ad more relevant by focusing on getting into the mind of your target audience. To do that, your ad must simply focus on your likely buyer’s and customer’s:

• needs,
• their opinions or what they prefer
• and the emotions that triggers them to buy.

By doing this, you’ll vibrate at a deeper level with your audience, and your ad will stand out from 99% of those who are just shouting and talking about themselves.

7. use a very clear “call to action”

A “call to action” (CTA) is a simple short phrase that tells a reader or audience what action they should take next. It can be “Buy Now” or “Call Now” or “Get a Free Sample Today” – you get the idea.

Now, once the purpose of your ad is clear, you need to clearly speak it to your audience as to what they must do next; and what they’ll get in return.

For instance, if you want them to buy something, then use a CTA that tells them to do so. If you want them to call you or visit your website for a free sample, then do just that.

Don’t use something weak and unclear like “don’t hesitate to call us.”

8. make it easy to take action

In this era of technology, we all have different ways that we like to communicate. Some like to text or call; others like to use emoji or even QR codes and so on.

Give your target audience various ways to respond to your ads, so they can choose the one they are most comfortable with.

For example, if the “call to action” is to get a free sample of your product, give them the ability to do it online, over the phone or text, via email or use their phone to scan a QR code.

Wrapping Up

At the end of the day, it isn’t just about how many times other businesses run their ads or what others are doing.

It’s about how much you spent; how you do your advertising and what you’ve gained from investing your small budget.

In this article, I have mentioned about Understanding Who Your Customer Is and also, How To Get Into Customers’ Minds. I will be sharing more tips and guides on these topics soon – so, keep a look out for them!